Sometimes it’s the simplest things. Early last week, Maya had a runny nose and a case of the sniffles. So we bought some fresh (organic) oranges, washed and juiced ‘em on our cheap-o hand-levered metal thing-gummy, which works pretty well.
You need about 5 or 6 oranges and 5 spare minutes to fill a coffee mug with fresh, delicious juice. But it’s so worth it. Maya’s sniffles vanished within a day.
Funny thing. Turns out that oranges aren’t actually hanging on the trees all year long, waiting to be juiced and put into a container lined with a thin layer of plastic known to leach from acidic liquids (yeah, there’s that too — sorry…).
Because oranges are not in season year-round, the OJ companies store their juice in tanks. To keep it from spoiling in the tanks, they also take all the oxygen out of it. This has the unpleasant side effect of removing all the flavor and making it taste basically like sugar water. So before they sell it, they add back in a “flavor packet” of orange-derived stuff and chemicals to make it taste “Florida-fresh.” Here’s more:
In fact, “not from concentrate,” a.k.a pasteurized orange juice, is not more expensive than “from concentrate” because it is closer to fresh squeezed. Rather, it is because storing full strength pasteurized orange juice is more costly and elaborate than storing the space saving concentrate from which “from concentrate” is made. The technology of choice at the moment is aseptic storage, which involves stripping the juice of oxygen, a process known as “deaeration,” so it doesn’t oxidize in the million gallon tanks in which it can be kept for upwards of a year.
That’s why different brands of OJ taste different — they use a distinct signature “flavor packet” to distinguish themselves (as well as different mixes of orange varietals, as this explains):
For example, have you noticed that the OJ from MinuteMaid has a signature candy-orange flavor? In the US, manufacturers of these chemical packs emphasize high amounts of ethyl butyrate, a chemical in the fragrance of fresh squeezed orange juice that, juice companies have discovered, Americans favor this because it’s a flavor they associate with fresh, juicy oranges.
Yes, well, we’re all fools, really, if we think that the stuff in a box tastes anything like what comes fresh out of a juicer. It’s amazing what a little whiff of an orange-like odor can do to deceive the senses.
The FDA, predictably, says all of this is cool, because the flavor packs use essences derived from oranges. But one obvious question seems to be: what happens to the Vitamin C and other nutritional content from this process?
The flavor of oranges contains a ton of very healthy elements, as well as vitamins. Marion Nestle, food guru, in her tome What to Eat (pp. 276-277), notes that “Vitamin C is the most fragile of the nutrients and the one likely to show losses.”
She doesn’t really talk about this processing issue, but she does compare the nutrients in “fresh orange juice” with “orange juice from concentrate” (which has been pasteurized, dehydrated and frozen), and there is a loss of Vitamin C, as you might expect. While a fresh orange has 51 milligrams of Vitamin C, fresh orange juice (1/3 cup) has 50 milligrams, and orange juice from concentrate (also 1/3 cup) has only 39 milligrams, or a loss of 20 percent of nutritional value. And that’s not even looking, really, at the question of what other health benefits are lost and not recaptured by “flavor packs.”
Of course, just eating a piece of fruit is the best way to go, because that retains the fiber (and avoids the industrial food labs). When we juice, Maya inevitably asks to munch on slices of oranges. So that’s another, no-duh benefit of slow(er) food, prepared by us, from real ingredients. She makes the connection between the fruit and juice, and pushes the lever herself sometimes (ok, this happened, like, once, but still, it’s a good precedent).
I know a lot of kids drink juice all the time, and sure, it’s better than soda. But that’s not saying much — so this is yet another area where, at our house, we’ve decided to channel Nancy Reagan and just say no.
Unless faced with an illness and it’s fresh from us, we generally avoid juice, as I don’t want Maya thinking beverages need to be sweet. She drinks water and milk only, and seems to like it just fine. There’s a ton of sugar in juice, and not enough fiber to make it balance out. (We do make juice, kefir or yogurt into popsicles on occasion, on the theory that it’s less sugary and junky than actual ice cream. And it makes a nice sciency activity. And its fun and tasty. Etc.)
Remembering this little bit of information about de-oxygenation is enough to put me off juice more or less permanently. While I haven’t seen it covered, I wonder if a similar process is used for apple and grape juice, etc. If you know about this, or care to research it, please enlighten all of us. And then there’s always the arsenic in apple juice to worry about…
It’s really enough to make you fruity. Sniff.
Read more about natural healing remedies this week on Healthy Child, Healthy World, which is doing a blog round-up just in time for flu season!